At its 53rd annual Business Awards & Installation Gala, the San Joaquin County Hispanic Chamber of Commerce honored a group of businesses and individuals who exemplify what it means to lead with purpose, resilience and deep community roots.
“This year’s honorees stood out not only for their business accomplishments, but for their determination, values-driven leadership and commitment to uplifting others in our community,” said Lisa Vela, CEO of the Chamber. “They represent the strength of our local economy not only in the present but in the future.”
Spotlight on local entrepreneurs
Among the honorees was Mari Ochoa, a driven young entrepreneur who works in real estate and with Phoenix Roofing. Launching her professional journey while navigating the heartbreaking loss of her mother, Ochoa has become a powerful example of resilience and determination. Her dedication and work ethic have made her a source of inspiration for many emerging entrepreneurs, particularly young women of color striving to create their own path in business.
El Cejas Micheladas, another standout, began as a family recipe shared at pop-ups and quickly grew into a celebrated brand. Vela noted that the business has “become a proud symbol of Latino entrepreneurship in our region” by staying grounded in culture and mentoring other local entrepreneurs.
Jennifer Barraza, founder of Jennifer & Co., built her company from the ground up. “Jennifer’s success is not only in growth metrics,” said Vela, “it’s in how she uplifts others through employment, mentorship, and collaboration.”
Vela praised the trio, stating: “These three honorees exemplify what it means to be a small business owner today: innovative, community-minded and resilient.”
Using chamber resources to build community
Beyond business growth, these entrepreneurs have made tangible contributions to San Joaquin County through mentorship, job creation, sponsorships and advocacy. Vela emphasized how they maximized the support systems available to them.
“They tapped into mentorship, visibility, connections and tools available through the Chamber and turned those into momentum,” she said. “The Chamber served as a vehicle, helping them not only move forward but move with intention, vision, and impact.”
Recognizing regional trailblazers
The gala also recognized several community leaders and organizations:
- Mark Martinez, Legacy Award – for decades of mentorship and business leadership
- Brenna Butler Gutierrez, John Aguilar Spirit Award – for community-first advocacy
- Tim Martinez, Volunteer of the Year – for ongoing support of the Chamber’s mission
- Collins Electrical Company Inc., Corporate of the Year – for innovation and workforce development
- Valley Mountain Regional Center, Community-Based Organization of the Year – for service to individuals with developmental disabilities
“These individuals and organizations are true trailblazers and torchbearers,” Vela said, “paving the way for today’s emerging entrepreneurs while preserving the values that continue to shape San Joaquin County’s business landscape.”
A message for future leaders
Vela hopes the honorees inspire others across the region. “Leadership is rooted in authenticity, and success is most powerful when it’s shared,” she said. “We hope their stories inspire others to step into leadership, seek out partnerships, and use the resources available to create lasting impact.”